Today I wanted to write something that really represents my current approach to skincare, which is why - even as a creator - I've pulled back my content to more single product reviews and I'm not scared to post basically the same routine regularly! Back in 2020 there was such a surge of interest in skincare and now, almost 5 years later, I'm sure we've all matured in terms of our approach to our routines. And my personal journey has been realising that even as a creator; it doesn't have to be 'new new new' all the time. So, today I'm sharing a few tips and questions you should ask yourself before making a new skincare (or any other beauty) purchase... This sounds so obvious, but I see so many people with products they have no need of, that it seemed worth mentioning! Sometimes brands and influencers get you really hyped up on a new launch or I'm sure there are a lot of people who just like the look or branding of a product and don't think that much about whether what's inside is right for them. For example, teenagers begging their parents for Drunk Elephant skincare or the days of them using the Ordinary's 30% AHA BHA peel; these aren't products designed for young skin, they're much too harsh if you don't need them and are actually going to be quite detrimental in this context. Or, a brand or celebrity may be hyping up a moisturiser as the secret to youthful skin, but if you're oily and sensitive and that formula is packed full of rich shea butter; it's not going to be for you! So, if you feel yourself getting swept up in the hype of a product or brand, I suggest stopping, thinking and really considering what it is that makes you want it. Is it actually going to address your skin concerns? Is there actually a place for it within your routine? Or is it something you're just collecting?